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What: In collaboration with Comedy Central, Funny Garbage re-builds the site from the ground up - front end and back end - and adds the channel’s audience into a creative resource.
Where: www.comedycentral.com
When: October 2000-April 2001
How did we do it?
Comedy Central approached Funny Garbage to create a site that would tap the creativity of their diverse audience, use the latest in web technology, and be ready for next generation applications. Our goal was to make a site that would involve the audience and deliver laughs from the first click. We offered users a destination they would long to be part of.
FG developed the site using ATG Dynamo with Interwoven TeamSite to create an experience that was modular. The site content is flexible enough to take advantage of next generation applications like wireless services and interactive television, yet highly appealing to the web surfers of today.
ComedyCentral.com’s community area allows members to seek out like-minded souls, interact with them via chat, message boards, and instant messaging tools, and contribute original content to the Homegrown Humor section. The site’s use of Flash is both functional and fun. It is integrated with the back end so the programming schedule can be fed in on a daily basis, but Flash is also used in revolving feature movies on the home page which helps us to deliver a quick, no-click chuckle when users first see the site.
FG’s passion for interactivity was the motivation behind the Card-O-Rator, an FG exclusive that was licensed to ComedyCentral.com for their Timewasters section. The South Park Card-O-Rator enables users to compose and send interactive Flash e-cards by choosing backgrounds and animated characters from the South Park TV show. As Stan from South Park might say: “Dude — that kicks ass!”
Why was it successful?
- Comedy Central has established itself as the strongest brand for humor on television, lining up a wide range of valuable comedy properties ready for re-purposing online.
- Comedy Central’s audience is not only dedicated to the channel but a content resource in and of itself - a creative community ready to be nurtured and utilized.
- FG’s information architects and graphic designers unify user-created content, original web shows, and mini-sites branded for individual programs under a single design.
- FG’s technology department builds on a strong technical foundation. Using ATG Dynamo coupled with Interwoven TeamSite, the site can be easily updated, dynamically serving content to targeted areas. This consistently provides the diverse audience exposure to fresh content.
- FG technologists keep content and display separate. The content can be used both on the web and off which prepares Comedy Central for emerging applications such as wireless services and interactive television.
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