Where: The “Sizzle Reel” was shown at various sales meetings throughout the country to the buyers of new music from Tower, Wal-Mart, Target, and others.

When: July – October 2003

How did we do it?

• The “Sizzle Reel” started with an opening montage to grab viewer attention and provide a fast-paced, highly stylized introduction into the content offering. FG used video, stills, music and lots of editing in the Media 100 to create great branding as well as an eye-catching animation for the client.
  
  
• Within the core piece of the “Sizzle Reel,” FG created innovative template designs to work with a wide variety of media including video, album art and photos.
  
  
• A major challenge was to incorporate a vast amount of content within a ½ hour; the audio and visual design was created in order to adapt and change over the course of the viewing experience to maintain viewer attention.

Why was it successful?

• WEA has a sales meeting each year to present their key music and video offerings to be released the following year in order to drive interest and sales. FG was asked to make this video presentation better than ever.
  
  
• With a wide variety of music styles being featured, FG created a design language that was flexible enough to unify the piece with music as diverse as Metallica, Cher, Missy Elliott and Tori Amos – to name a few.
  
  
• With approximately 90 artists included in the “Sizzle Reel”, FG created a splashy and image-packed reel that energized all of their sales meetings.