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What: Funny Garbage created a dynamic, visually exciting website to represent the SVA experience, and built a flexible publishing system that enables SVA administration to update and manage multiple sites.
Fast Facts: 2004 Winner of the University and College Designers Association (UCDA) Best University Website WebAward Competition.
Where: www.schoolofvisualarts.edu
When: Summer 2003 - Winter 2004
How did we do it?
The FG team initiated the project by meeting with key project stakeholders, including decision-makers from each department and the Admissions and Administrative arms of the school. We then developed an overall strategy and concept for the site that balanced the diverse needs of each group.
FG’s graphic designers and Flash animators collaborated with SVA’s management and art directors to create a graphically stunning, intuitive, and easily maintainable site that is rich in content and attractive to potential students. We developed a distinctive color-coded site design that allowed each division of the school to have a unique identity while simultaneously working within coherent brand aesthetic.
FG applied its custom CMS solution to address SVA’s requirements of publishing multiple sites via one integrated management interface. Along with publishing multiple sites, all manner of asset re-use, display templates and user management are controlled via the CMS. FG’s solution will allow SVA to control their site’s look and feel as it changes and evolves in years to come as well as to add and manage new content as their needs change.
Why was it successful?
- With the overall goal of attracting new students and providing useful information about the school, the site creates an atmosphere that demonstrates the vibrant and ever growing nature of the students and the school.
- The website conveys the spirit of the school and the quality of students and faculty by highlighting their original art work. Each department’s website section is managed and updated by the department, allowing them to display the work being currently produced in their department.
- FG developed a homepage Flash module to display a rotating variety of content, including news, events, alumni info, and student work; the Flash module effectively functions as a means of navigation that allows the user to see the breadth of work that goes on at SVA and heightens the chance of users finding something unexpected and related to their interests.
- On the technology front, FG met SVA’s primary goal of developing a content management system that would give each department the ability to maintain and update its unique section.
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